When it comes to social media marketing, the goal of businesses is to convert their fans and followers into paying customers as much as possible. Many business owners wonder if their social activities are working. In this article, we will show you 5 simply ways to adjust your updates for your social media outlets, which will ultimately translate into better sales conversion. Keep in mind that some social media updates will help with sales more than others.
#1. A Call-to-Action Tie-in
Customers who visit your social media pages want to learn something or do something. So give them what they are looking for! Using a status update will keep them coming back and will most likely generate a sale. Calls to action like, “Like us on Facebook and SAVE with digital coupons” or “Enter to win here…” are incredibly effective. Learning what your customers and visitors want will help you to give them the type of information they are looking for.
Sticking to the “70-20-10″ rule is very important when using social media to market your business or product:
70%: Information on your content page that is valuable and relevant to your fans
20%: Content that comes from other people
10%: Promotional
#2. Exclusive Deals to Followers and Fans
Similar to #1, this idea will encourage your audience to come back to your social media page(s) over and over. With this idea, you want to make sure you convey to your followers that this deal or promotion is ONLY available to fans of a particular network. Offering deals that are only available to a specific network will allow you to grow your audience and encourage loyalty to your brand. This is a great tactic to keep fans coming back again and again and who doesn’t want that?
#3. Apply the Pressure of a Deadline
Social media posts, by nature, are instant and don’t last. You have a limited amount of time to get the attention of a new or returning customer and capitalizing on the instant nature of social media can be used to your advantage. For this reason, using words like “Act Now” or “On Sale This Week Only” will engage the customer and fill them with a sense of urgency to purchase the item you are selling. Depending on your type of business, you can also offer things like free shipping or buy one/get one, etc. on your social media pages. Posting different time-sensitive offers on various social media networks will increase your traffic and sales.
#4. Sharing is Caring
Another social media tactic to increase your marketing and sales is to ask your fans to share, repin or retweet something. Encouraging your customers to share the news about your contest is a great way to promote it. You can also give them an extra chance to win if they share your promotion. By asking your audience to interact with your social media content, they are more likely to share it.
#5. Update Your Social Media Profiles & Info
It is extremely important that your social media profiles and business information be up-to-date. Potential visitors to your social media pages should have a clear idea of what your business or brand is all about. Once a quarter, go through all your social media business profiles, including Facebook, LinkedIn, Pinterest, Twitter, etc. Make sure your information is current and correct. Your social media profile pictures should also give your current and prospective customers information about your brand/business. (See the link below for more information about the importance of social media profile photos.)
Using a strategic social media plan, you can convert quality leads for your business into sales.
If you found this information helpful, be sure to check out our post “Optimizing Your Social Media Profile Photos”. Organik SEO is passionate about helping businesses grow by tapping into the power of social media and SEO. To discuss how we can help you grow your business, contact us today!
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