LinkedIn recently added analytic support for business and company pages. These analytics gives businesses the ability to track how content is performing on their pages. Before these analytics were added, the company pages in LinkedIn were static pages. You can now obtain detailed demographic information on your LinkedIn posts and see which posts are getting the most views. You can also use LinkedIn to compare the growth of your brand to similar brands that are currently using LinkedIn. Using the tab at the top of your business page, you can access the data and view the date and time period to show specific details. LinkedIn has added three specific analytics for companies: Visitors, Company Page Multi-level Admins and Website Recommend Widget.
LinkedIn’s Visitors Analytic
LinkedIn can now track who is following your company page as well as what industry, company and position they are in. Additionally, LinkedIn’s business analytics feature can now track visitors to your promotional banners, career and products/services tab and can alert you when visitors contact your employees.
Multi-Level Company Admins
You can now allow employees to log in and create updates on your LinkedIn business page. Larger companies that have multiple departments can benefit from this new feature. Now employees can post job postings, products and services and other changes using LinkedIn analytics for business pages.
TIP: you must be connected to the employee for them to have access to admin use.
Company Recommendations
LinkedIn now offers a website recommend widget. By prominently displaying the recommend button on your company business page, visitors to your website can now recommend your company on LinkedIn.
These small changes in the LinkedIn business page allow you to discover which content is worth promoting and track how it does over time. This can make a big impact on the way you promote and market your company.
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